MAX BREGER / PRODUCT & ARCHITECTURE

Avtology.
Useful decisions from complex data.

FOUNDER & PRODUCT EXPERIENCE

Avtology explores the information people need to understand a car and the cost of owning it.

The customer question

Purchase price is only part of the decision. Ownership involves recurring costs, maintenance and comparisons that can be difficult to assemble from fragmented information.

The product perspective

The work spans automotive information and total-cost-of-ownership analysis: organizing data into a structure that people can use to compare alternatives and understand assumptions.

What carries into my AI work

• Start with the decision the customer is trying to make.
• Make source quality and missing information visible.
• Keep assumptions separate from observed data.
• Design the explanation alongside the calculation.

These principles remain useful when an AI system interprets information or proposes a next step. A confident output is useful only when its basis can be understood.